• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Marriage

21 results

View article
Diverging Demographics

Japan pays singles to swipe as birth rates hit record lows

A rural region in Japan, Kochi Prefecture, is subsidising dating app use as part of efforts to address the country’s deepening demographic crisis.

View article
Culture & Media

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor Alice Crossley explores how weddings, bridal culture and even divorce reflect shifting priorities, social status and economic pressures for young adults.

View article
Fragmenting Societies

Stat: Covid pandemic left 13.3m more Americans single

The Covid-19 pandemic left an additional 13.3m people in the US single by 2022, a study by Standford University professor Michael Rosenfeld claims.

View article
Marketing & Branding

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection.

View article
Diverging Demographics

Stat: China’s marriage rate at its lowest since 2013 amid economic concerns

The number of Chinese couples marrying in the first half of 2024 is at its lowest level since 2013, with 3.43m weddings recorded, a fall of 498,000 from the same period in 2023, according to official figures.

View article
Health, Wellness & Sport

The city of Tokyo to launch a dating app to combat loneliness

Tokyo City Hall is addressing Japan’s growing loneliness epidemic and falling marriage rates with the Futari Story initiative.

View article
Diverging Demographics

Stat: Highsnobiety study reveals its readers’ outlook on dating

Highsnobiety’s State of Love study, released for Valentine’s Day 2024, examined readers’ perspectives on relationships, marriage and dating norms.

View article
Fragmenting Societies

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesitation to marry.

View article
Fashion

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.