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Browsing Marketing

459 results

Stat Thumbnail
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Marketing & Branding

Stat: Gen Alpha teens are running brand discovery in the family home

A new survey of 1,500 respondents and 25 brands by HarrisX and Allison Worldwide finds that 62% of what parents buy for their Gen Alpha children starts with the teen requesting the brand by name – rising to 67% for teen girls.

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Marketing & Branding

Stat: Is the creator economy broken?

A survey of 5,095 creators in 100 countries has found that despite the creator economy being valued at £184bn ($250bn, €215bn), 67% of creators earned under £7,360 ($10,000, €8,590) last year.

Mindy Seu by Isabella Behravan represented by Figures, US
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Culture & Media

Laura Mercier is partnering with ‘women of influence’

Laura Mercier is shifting its influencer strategy towards ‘women of influence’ by partnering with a group of tastemakers, experts and micro-creators.

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Culture & Media

Why brands are adopting the microdrama format

Brands are increasingly using microdramas to turn advertising into episodic entertainment, with Marc Jacobs and Life360 being the latest to adopt the format and use celebrity-led narratives to build stories around their products.

Lush Cold Water Soother Epsom Salt Cube, UK
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Marketing & Branding

Lush Korea sets up hair-washing station at one of South Korea’s biggest…

Lush Korea has installed a large-scale shower booth and hair-washing bar at the Incheon Pentaport Rock Festival, one of South Korea’s largest outdoor music festivals.

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Culture & Media

Apple turns a Berlin rave into crowd-shot campaign

Apple has released the latest instalment of its Shot on iPhone series, filming Berlin’s underground rave scene entirely through footage captured by club-goers on an iPhone 17 Pro.

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Culture & Media

Hinge turns real love stories into audiobook series

Dating app Hinge has turned its No Ordinary Love campaign into an audiobook in response to Gen Z’s growing appetite for audio and deeper, more emotional storytelling.

Price Per Moment, IKEA and Ogilvy Social Lab, Belgium
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Marketing & Branding

Ikea Belgium puts a price on bedtime stories and jumps for joy in new campaign

Ikea Belgium has launched an outdoor campaign that reframes affordability by pricing the emotional moments its products enable rather than the products themselves.

Iconic ‘If Carlsberg did...’ slogan revived for summer campaign
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Marketing & Branding

Carlsberg revives iconic slogan to connect with summer rituals

Carlsberg is bringing back its famous ‘If Carlsberg did…’ tagline after a 10-year hiatus, launching a summer campaign designed to connect the brand with consumers through humour, nostalgia and real-world experiences.