• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Manhood

5 results

View article
Health, Wellness & Sport

What’s wrong with toxic masculinity?

Sociologist Michael Kimmel says it’s time for father figures to help young men find their inner voice, so they can become more authentic versions of themselves.

View article
Culture & Media

Video: How are male mindsets changing?

Nine British men debate the changing face of masculinity in our insightful new film collaboration with director IGGYLDN.

View article
Marketing & Branding

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘female century’, never has more been expected of the man. And in the face of these new expectations they are embarking on a bold re-invention of masculinity.

View article
Marketing & Branding

Re-con Man

New shifts are placing men in uncharted territory. Rather than wallowing in the professed crisis of masculinity or the end of men, the Re-con Man is carving out a new agenda that allows him to recast masculinity in a positive, powerful and optimistic post-recessionary light.

View article
Culture & Media

Core message: Truck ad harks back to farm values

International – Chrysler’s So God Made a Farmer advertisement promoting its Ram trucks, which was shown during the Super Bowl, took viewers back to a simpler time to honour the American farmer.