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Kleonne is a new men’s premium grooming and skincare e-tailer launched by 19-year-old British student Alfie Binns.
British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from Clearpay.
Beauty and skincare behemoth Estée Lauder announced an exclusive partnership with Manchester United in July 2023 to tap into the club’s fanbase in China and the wider Asia-Pacific region.
Cosmetics company Shiseido has launched a skincare collection aimed at Gen Z men, citing them as a rapidly growing segment of the Asian skincare market.
In Japan, changing consumer beauty behaviour suggests a growing opportunity for genderless cosmetics – as identified in a study by Cosme.
In February, men's grooming brand Lynx took a humorous, down-to-earth approach in an advertisement featuring a man shaving various body parts.
As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold branding.
disco is positioning itself as a fuss-free option for men at the start of their skincare journey.
Its range of science-backed products and publications aim to help men look, feel and perform at their best.
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