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Paris-based creative studio Buro Nōto has turned children’s unfiltered imagination into a new visual language for beauty.
New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity into beauty.
2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as global norms are flattened by algorithms and homogenised ideals.
MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually expressive voices to the beauty giant’s global stage in 2026.
Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger nostalgia, stir emotion and draw on regional flavour traditions.
Sephora has unveiled a campaign with Haus Labs by Lady Gaga, spotlighting beauty as a force for belonging and self-acceptance.
Make-up brand P.Louise has reinforced its dominance on TikTok Shop, breaking records with its Christmas Showcase Live and generating £2m ($2.7m, €2.3m) in just 14 hours.