• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Make-up

73 results

View article
Beauty

How playful co-creation is expanding beauty’s language

Paris-based creative studio Buro Nōto has turned children’s unfiltered imagination into a new visual language for beauty.

View article
Beauty

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.

View article
Food & Drink

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity into beauty.

View article
Beauty

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as global norms are flattened by algorithms and homogenised ideals.

View article
Beauty

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually expressive voices to the beauty giant’s global stage in 2026.

Hyrular, UK
View article
Marketing & Branding

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.

View article
Food & Drink

Savoury Beauty Market

In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger nostalgia, stir emotion and draw on regional flavour traditions.

View article
Beauty

Sephora and Lady Gaga reframe beauty through belonging

Sephora has unveiled a campaign with Haus Labs by Lady Gaga, spotlighting beauty as a force for belonging and self-acceptance.

View article
Marketing & Branding

Stat: P.Louise live shopping breaks record on TikTok Shop

Make-up brand P.Louise has reinforced its dominance on TikTok Shop, breaking records with its Christmas Showcase Live and generating £2m ($2.7m, €2.3m) in just 14 hours.