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Browsing Lynx

10 results

Duo and Duolingo's chief marketing officer Emmanuel Orssaud, Cannes Lions 2025, Courtesy of Getty, France
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Marketing & Branding

Cannes Lions 2025: The Unhinged Humour Opportunity

Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit to the joke.

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Marketing & Branding

Lynx promotes body shaving with ASMR campaign

The men's grooming brand takes a humorous, down-to-earth approach in an advertisement featuring a man shaving various body parts.

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Marketing & Branding

Lynx campaign asks what it means to be a man

Amsterdam – The Google search-driven advert reveals the questions that some men cannot face asking out loud.

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Marketing & Branding

Positive advertising

Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.

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Beauty

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood

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North America

Space-vertising

Brands and marketers are embracing the current surge of interest in space travel to sell their products and services, and better connect with consumers.

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Marketing & Branding

Lynx Space Academy

Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world again with its latest marketing campaign to support the launch of Lynx Apollo.

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Marketing & Branding

Space race: Axe launches astronaut competition

Space race: Axe launches astronaut competition

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Culture & Media

Comic effect: AXE gives fans a graphic display

New York – Digital agency Razorfish has created a campaign to launch Anarchy, a new deodorant for women from toiletry brand AXE, known as Lynx outside the US, by open-sourcing the storyline of a graphic novel on social media.