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Based on Maslow’s Hierarchy of Needs, the Luxury Index tracks the luxury consumer’s development through five stages – from the acquisition-obsessed Stage One to the more esoteric Stage Five.
Global – In our Anti-luxurians tribe, we identify a multifaceted future luxury consumer who embraces purist athletics gear, technology-driven fashion and brand subversion.
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consumer.
LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and status.
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