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Browsing Love

26 results

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Diverging Demographics

Stat: Survey reveals Britons’ changing attitudes to dating and relationships

New findings highlight shifting attitudes to relationships, with almost half of Britons (47%) viewing engagement with OnlyFans creators as cheating, while 30% say the same about romantic or sexual conversations with AI chatbots.

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Culture & Media

The Viewpoint: Trad Love and a 19th century foresight framework for romance

People are more interested in period romances than modern love – so what does this mean for dating apps and relationships, asks senior foresight analyst Alice Crossley.

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Culture & Media

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to president and chief marketing officer Jackie Jantos to uncover the strategy behind its human-first approach.

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Marketing & Branding

The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. LS:N Global speaks to president and chief marketing officer Jackie Jantos to uncover the strategy behind its human-first approach.

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Technology

Stat: Gen Z reject AI dating tools

As dating apps bet big on AI to attract younger users, a new Bloomberg Intelligence survey shows Gen Z aren’t buying it.

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Fashion

JD Sports celebrates modern families in Christmas campaign

JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.

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Marketing & Branding

Hinge celebrates real-life romance with 80-page zine

Hinge has unveiled No Ordinary Love, a campaign that re-imagines love stories through a modern lens.

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Marketing & Branding

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection.

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Culture & Media

Stat: US women disillusioned with dating apps

A new study by Morning Consult released in June 2024 highlights growing dissatisfaction among American women with online dating platforms.