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Browsing L'Oréal Paris

7 results

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Technology

L’Oréal and Cosmo International Fragrances use green sciences for scent…

L’Oréal Groupe unveiled an unprecedented partnership with Cosmo International Fragrances in November 2023 by introducing a green sciences-based extraction method.

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Marketing & Branding

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.

#WorthSaying campaign by L'Oréal, US
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Marketing & Branding

Red carpet campaigners

US – L’Oréal Paris encouraged women at this year’s Golden Globes to use the opportunity to speak about women’s rights.

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Beauty

Boomer beauty

UK – The cosmetics industry in Britain has experienced a surge in sales among Baby Boomer women, according to a study by beauty e-commerce site Escentual.

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Technology

New app from L'Oréal lets users try products virtually

L’Oréal's new beauty app shows what its cosmetics will look like on users' faces.

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Marketing & Branding

Cosmopolitan blurs the line with advertorial cover

US – Cosmopolitan magazine’s May subscriber issue features a stick-on cover sponsored by L’Oréal.

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Marketing & Branding

Cosmoprof 2012 Ñ Asia Focus

Cosmoprof attendee Anita Yuen, director of beauty at Harvey Nichols Hong Kong, says men’s luxury skincare, organic beauty, and niche beauty brands are key trends in Asia.