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Browsing L’Oréal Paris

6 results

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Marketing & Branding

Are fashion shows the ultimate marketing exercise?

For the first time since its opening in 1992, Disneyland Paris hosted a fashion show. Coperni invited guests to the Parisian suburbs for a runway event staged in front of the Sleeping Beauty Castle.

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Luxury

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region

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Technology

L’Oréal and Cosmo International Fragrances use green sciences for scent…

L’Oréal Groupe unveiled an unprecedented partnership with Cosmo International Fragrances in November 2023 by introducing a green sciences-based extraction method.

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Technology

L’Oréal’s latest make-up exists solely online

The virtual make-up products act as hyper-real filters for Zoom, Microsoft Teams, Google Hangouts and social media apps.

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Marketing & Branding

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.

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Europe

Beauty watch: Top make-up tips shared online

Beauty watch: Top make-up tips shared online