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A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris, London, New York, Tokyo and Milan.
At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider how important it is to protect their home markets from emerging market brands. But in the 2010s this will increasingly become a real concern as brands that succeed in emerging economies will take their…
Chinese fashion brands enter the front line
China proves fertile ground for homegrown luxury brands
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