The Future Laboratory

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Diverging Demographics

Stat: UK study shows sharp decline in reading for pleasure among children

A new UK survey by the National Literacy Trust (NLT) reveals a shocking decline in children’s enjoyment of reading.

Dreamscapes created in collaboration with Burberry, The Face, Holmleigh Primary School, Tegan Williams and Marcus Rashford, UK

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Culture & Media

Burberry’s collaborative zine inspires children’s futures

Building on his charitable efforts to help disadvantaged children develop literacy skills, footballer Marcus Rashford is teaming up with a North London primary school on a zine called Dreamscapes.

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Culture & Media

Stat: American adults are misinformed on digital literacy

The majority of American adults are struggling with digital literacy, according to a new Americans and Digital Knowledge report by Pew Research Center.

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Technology

Preview: Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

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Culture & Media

Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

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Technology

Touch point

South Korea – Dot is the first smartwatch made specifically for the blind and visually impaired.

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Retail

Words, Words, Words

As literacy standards continue to slip in Britain and children become more accustomed to communicating in text message jargon, could a whole generation be losing out on the wonders of the written word?To re-introduce literature and reading to young and old alike, UK retailer Selfridges created Words Words Words, a multi-stranded initiative across…

Browsing Literacy

Stat: UK study shows sharp decline in reading for pleasure among children

Burberry’s collaborative zine inspires children’s futures