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Browsing Lingerie

18 results

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Fashion

Uno single-cup bra line champions post-mastectomy confidence

Breast cancer survivor Katy Marks of Citizens Design Bureau has introduced Uno, a bespoke one-cup bra line for post-mastectomy women.

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Fashion

What marketers can learn from Skims’ campaign starring The White Lotus actors

Riding on the success of HBO’s The White Lotus, underwear brand Skims has featured the series’ rising stars Simona Tabasco and Beatrice Grannò in its already viral Valentine’s Day campaign.

New:Cotton by Parade, US
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Fashion

Why the Lingerie Sector must Evolve for Gen Z

Once considered aspirational, sculpted bodies clad in skimpy lingerie no longer cut it for Generation Z. How can brands shift the narrative and win their spending?

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Fashion

Stat: Body positivity is developing the shapewear market

The Millennial popularity of body positive shapewear brands such as Skims, Heist and Spanx is pointing to longer-term growth for the market.

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Fashion

Underdays shuns women’s sexy lingerie tropes

Challenging the outdated lingerie market, the undergarment brand prioritises comfort and functionality in its designs.

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Fashion

Wacoal’s AI app augments bra fittings

Intimate apparel brand Wacoal is launching an Artificial Intelligence (AI) powered app to support its customers in accurately determining their bra size.

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Fashion

Need to know | 03 : 10 : 17

Today’s daily digest features Assassin’s Creed Origins’ aim to educate, Shell promoting renewable energy and Evelyn & Bobbie’s inclusive lingerie.

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Marketing & Branding

AI ad spend

Indianapolis – Lingerie retailer Cosabella has replaced its digital agency with an artificial intelligence platform called Albert.

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Retail

Be bra-zen

Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lingerie.