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London – Sea Hero Quest is a multiplatform game designed to further the understanding of early onset dementia.
Rio de Janeiro – A billboard is just a billboard, until it saves a life, which is what the Mosquito Killer Billboard is attempting to do in Brazil.
Argentina – Samsung has previewed new technology that will make overtaking cars a safer endeavour.
Good print advertising needs a grander message, says Justin Tindall, group executive creative director of Leo Burnett London.
Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Amsterdam – How do you put across the message that bacteria in the kitchen could cause food poisoning in a new and exciting way? Agency Lemz decided to show, not tell – by growing bacteria on a set of billboards.