The Future Laboratory

27 results

Lexus redefines space with immersive installations at Milan Design Week

Lexus has unveiled five installations at Milan Design Week 2026, exploring how space could redefine luxury and future mobility.

Time installation by Lexus, Milan Design Week 2024, Italy

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Luxury

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.

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Technology

Stat: Americans want more sustainable luxury

A study by Lexus has revealed that most Americans have high expectations when it comes to environmentally friendly manufacturing practices.

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Technology

Lexus’ 60,000-hour documentary celebrates luxury craft

The car manufacturer is exploring the importance of achieving takumi, the highest level of artisan in Japan.

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Marketing & Branding

Lexus reveals the first luxury ad to be scripted entirely by AI

The car manufacturer is exploring new ground in film-making with the release of an advert written by artificial intelligence (AI).

Lexus LF-SA editorial by Maxime Guyon for Intersection magazine

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Marketing & Branding

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today as hyper-attractive machines.

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Design

Milan Salone 2016: Design Directions Part 2

In the second part of our Milan Salone Internazionale del Mobile review, LS:N Global reports on the emerging fascination with subtly fetishistic, sensual forms and how designers are drawing on the rhythm and proportions of monumental architecture.