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A collaboration between climate-driven creative nonprofits Glimpse and Purpose Disruptors, Agency for Nature has unveiled five inventive campaigns to address the emotional disconnect between young people and nature.
UK – McDonald’s has launched a new campaign with an amusing take on hipster café culture.
Australia – Samsung has designed a headband that monitors the impacts suffered by contact sports players.
Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David Turner, Stephen Bayley and Mark Tutssel.
Media companies are committing to potentially polarised beliefs without fear of alienating subsets of society.
Good print advertising needs a grander message, says Justin Tindall, group executive creative director of Leo Burnett London.
Who says advertising can't save the world?
Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 and over are pitted against a team half their age.
In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly changing consumer landscape.
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