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São Paulo – Leica has released a monochromatic campaign to promote its new Monochrom camera.
During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and technology.
From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration of creativity and trail-blazing talent.
Slowing down and daring to be boring could be the best marketing tactic of all.
Germany – Leica has proudly boasted that is has made the ‘most boring ad ever’, touting it as a good thing.
Have a shot: Levi’s offers a photo workshop
Generation X-ers have shaken off grunge, their slacker attitudes and Boomer resentment to emerge as homeowning, child-rearing ThirtyfiveUps, who are now redefining work and lifestyles for the 2010s and beyond.
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