The Future Laboratory

36 results

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound and movement – without relying on screens or tablets.

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Health, Wellness & Sport

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.

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Gaming & Digital Spaces

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

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Marketing & Branding

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy foresight editor Dan Hastings delves into Netflix’s Adolescence, decolonising AI and Lady Gaga.

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Marketing & Branding

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide.

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Marketing & Branding

The Lego Group collaborates with women's football stars

The Lego Group joined forces with renowned female football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala for its latest 899-piece set, titled Icons of Play.