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Browsing Lean Cuisine

3 results

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Marketing & Branding

Preview: Anti-diet mentality

Global – Brands are ditching the word ‘diet’ and prioritising achievable personal improvement over perfection.

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Marketing & Branding

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

View article
Marketing & Branding

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer attitudes towards wellbeing.