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In the wake of the global financial crisis, a selection of new advertising campaigns and services are being launched that revive traditional savings methods, and old-fashioned layaway and pre-pay credit schemes.
They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by value and simplicity – a need that has seen brands such as upscale grocery retailer Waitrose target them with its no-nonsense ‘Essentials’ range.
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