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When Microsoft first launched its AI chatbot Tay it had no idea that it was heading for a PR nightmare.
Global – Facebook’s Messenger app now integrates KLM flight information and boarding passes.
Out of this world: KLM launches space contest
International – Dutch airline KLM has launched a social media campaign, Must See Map, which enables users to create a personalised map of a destination.
Out of this world: Shoe brand shows space craft
KLM flies in with new Meet & Seat service
App makes booking flights a social experience
As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals in personalised campaigns.
Tweet yourself: KLM stands out from the crowd
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