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Browsing Kia

11 results

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Technology

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.

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Europe

2015 Geneva Motor Show Review

Although not the largest auto show, the 2015 Geneva Motor Show is arguably the world’s most diverse and influential, playing host to car-makers from Europe, the US and Asia.

Crash Text by Kia and Saatchi & Saatchi, Egypt
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Marketing & Branding

Crash lesson

Egypt – Kia’s latest advert is a message in road safety, warning drivers of the dangers of texting while driving.

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North America

Detroit Auto Show 2014 Review

A positive mood at the Detroit motor show is normally a good indication of an upbeat US vehicle industry. And walking round the 2014 event – officially known as the North American International Auto Show or NAIAS – the feeling was overwhelmingly positive. Busy stands, a healthy number of important new world debuts from US, European, South Korean…

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Luxury

Geneva Motor Show 2013 Review

The Geneva Motor Show ended on 17 March after a mind-boggling 100-plus new launches. From limited-edition, production-ready super-cars to mass-produced mainstream family cars and tiny eco-concepts, the 83rd Swiss show proved once again its global scope and ability to encompass the full automotive spectrum.

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North America

Space-vertising

Brands and marketers are embracing the current surge of interest in space travel to sell their products and services, and better connect with consumers.

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North America

CES Review Part 2: Connected cars and 3D smartphones

Car companies embraced technology at the 2012 International Consumer Electronics show (CES). Bigger and thinner TV screens may have dominated the show floor, but on the car stands the focus was on fitting more connected systems onto virtual dashboards, and projecting graphics onto windscreens. Elsewhere, manufacturers applied glasses-free 3D…

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Technology

Detroit Autoshow Review

Auto manufacturers went back to basics at the 2011 Detroit Auto Show. Rather than showing future-focused concepts, manufacturers unveiled well-designed vehicles with sustainable engines that could enter the market in the near future.

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Luxury

Detroit Autoshow Preview

After two miserable recessionary years featuring high-profile US carmaker bankruptcies (General Motors and Chrysler) and consequent restricted or delayed future product planning, the build-up to the 2011 North American International Auto Show in Detroit this month seems more promising.