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Browsing Johnnie Walker

18 results

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Food & Drink

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, reflecting changing behaviours among younger consumers.

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Marketing & Branding

Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker has unveiled its first collaboration under its new luxury platform Johnnie Walker Vault, partnering with French couture designer Olivier Rousteing for Couture Expression, a limited-edition whisky collection blending fashion and flavour.

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Marketing & Branding

Johnnie Walker joins forces with Netflix’s Squid Game

Johnnie Walker has unveiled a limited-edition Black Label Squid Game bottle, featuring designs ranging from 001 to 456, in celebration of Netflix’s highly anticipated season 2 launch on 26 December 2024.

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Food & Drink

Johnnie Walker unveils AI-powered customised bottles in Edinburgh

Diageo has launched an innovative, generative AI-powered experience at the Johnnie Walker brand home in Edinburgh.

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Technology

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

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Marketing & Branding

Sobering reality

US – Johnnie Walker has created a hard-hitting campaign that uses virtual reality to examine the human impact of drink-driving.

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Europe

Female futures

London – Wah London founder Sharmadean Reid MBE has created a one-day workshop event for aspiring female CEOs.

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Marketing & Branding

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight to financial, social and environmental obligations, risks and opportunities.

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Design

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.