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Browsing Jaideep Prabhu

5 results

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Luxury

India's wealthy among the most optimistic

India’s wealthy among the most optimistic

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Marketing & Branding

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn more, gain access to credit and the ability to spend on what they want rather than what they need, brands are very much interested in – and doing all they can to connect with and sell to – the New…

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Sub-Saharan Africa

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is on the increase across emerging economies, as seen in the rise of Mall Culture, for instance. But to reach out to the hundreds of millions of New Emerging Affluents (NEAs) who live beyond the reach of…

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Technology

Safe re-cycling: Esource solves a burning issue

Safe re-cycling: Esource solves a burning issue

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Marketing & Branding

Jaideep Prabhu : Jugaad innovation

Professor Jaideep Prabhu talks about Jugaad innovation.