Marketing & BrandingFABs
Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These women – who are part of the Generation Jones (born 1954-1965) and Baby Boomer (born 1946-1964) generations – were the first to pursue careers en masse. Today, from Australia to Sweden, these women…
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