The Future Laboratory

17 results

The Hoxton to open basement nightclub in Irish boutique hotel

The Hoxton will open its first Irish property in November 2025, combining a boutique hotel experience with nightlife programming and Viking heritage.

View article

Marketing & Branding

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.

View article

Value & Finance

FemFin: Female-forward Finance

A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and financial service providers should take note.

The Fogland Backpack by Breakwater Supply, US

View article

Fashion

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.

View article

Technology

Three brings hyper-connectivity to rural Arranmore

The mobile network has partnered with the remote island of Arranmore to transform its residents' lifestyles through better connectivity.

View article

Marketing & Branding

Blend of old and new

Midleton, Ireland – Midleton Distillery’s new whiskey marks a departure from traditional approaches to branding the spirit.

View article

Design

Just right hospitality: Boutique hotel finds a home in Dublin

Dublin – When it comes to hotel options in the Irish capital, it can be a bit of a Goldilocks situation – the choices are limited to either business boring or party-crazed hostel. But a new hotel, The Dean, aims to bring together the aspiration of the former with the spirit, and prices, of the latter.