The Future Laboratory

188 results

Apple turns a Berlin rave into crowd-shot campaign

Apple has released the latest instalment of its Shot on iPhone series, filming Berlin’s underground rave scene entirely through footage captured by club-goers on an iPhone 17 Pro.

View article

Technology

Stat: Rapid increase in e-waste raises need for circular solutions

As AI computing demands surge, researchers warn of unprecedented e-waste levels that could equate to discarding more than 10bn iPhones each year by 2030.

View article

Marketing & Branding

Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

In celebration of the Lunar New Year, Apple’s seventh annual Shot on iPhone film, Little Garlic, takes a poignant look at the insecurities Gen Z face in China, transcending cultural boundaries.

View article

Culture & Media

Stat: Gen Z crave phone breaks more than Boomers

According to a new study by website-building company Squarespace, digital natives Gen Z are more willing to take a break from their devices than Baby Boomers.