The Future Laboratory

55 results

Meet Rocco, a smart minibar designed for the living room

Unlike most appliances, Rocco’s Super Smart Fridge is not destined to be hidden away in the kitchen, but rather to take centre stage in living spaces, serving as a minibar-meets-bar cart hybrid.

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Luxury

Dolce & Gabbana collaborates with Sky on artistic smart tv

Italian luxury fashion brand Dolce & Gabbana has joined forces with British media conglomerate Sky Group to introduce a unique twist to an existing smart tv model.

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Fashion

Automated Apparel

The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer needs and lifestyles.

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Marketing & Branding

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innovation and the need for a moral code fit for a digital era.

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Retail

Will future smart homes enforce ethical consumption?

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month, we ask what happens when our homes have agency over our purchasing habits?