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227 results

Backstory bookshop and bar, UK
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Colliding Technologies

Instagram turns reading into a social signal

Instagram has introduced a profile feature that lets users display the book they are currently reading, turning literary taste into a new prompt for social interaction.

Amazon Echo Buds, US
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Marketing & Branding

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultural systems. How can brands sustain relevance in this evolving landscape?

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Marketing & Branding

Stat: Gen Z turns to social for food inspiration as video dominates media…

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influences their purchasing decisions.

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Culture & Media

Stat: Gen Z switches off the news feed

New research from Adobe Express points to a shift in how information is accessed in the UK. Just 8% of Gen Z adults consume news content, according to the survey of 2,000 UK adults, compared to 80% who use TikTok.

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Culture & Media

The Campaign: Instagram champions creative risk-taking with star-studded…

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.

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Culture & Media

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger users are accelerating the rise of newer platforms.

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Technology

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics of interest.

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Culture & Media

Instagram champions creative risk-taking with star-studded global campaign

As Instagram approaches its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media. Entitled Anyway, the campaign brings together a cross-disciplinary cast, including Rosalía, Tyler, the Creator, Clint 419, Fred Again… and Nadia Lee Cohen, each reflecting on creative risk and self-expression.

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Health, Wellness & Sport

Elf taps into adventure culture with mid-ocean skincare drop

Beauty brand Elf cosmetics has orchestrated a high-impact cultural intervention by airdropping a skincare package to solo sailor Oliver Widger, who is documenting his journey from Oregon to Hawaii alongside his cat, Phoenix.