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A Together Group Company

Browsing Immersive Experience

60 results

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Gaming & Digital Spaces

EA launches in-game advertising platform for brands

Electronic Arts has launched EA Advertising, a platform enabling brands to market directly within gameplay through dynamic, real-time placements, including stadium signage, in-game content and reward-based activations.

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Design

Lexus redefines space with immersive installations at Milan Design Week

Lexus has unveiled five installations at Milan Design Week 2026, exploring how space could redefine luxury and future mobility.

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Retail

Engineering Serendipity

The Future Laboratory sits down with Lea Lemaire, lead creative strategist at Amsterdam design studio Random Studio, to explore why the future of experiential retail lies in applied innovation, phygital restraint and facilitating human connection.

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Culture & Media

Future Museums

Museums are transforming through immersive technology, sensory storytelling and community-centred programming, reshaping visitor experience and redefining the future cultural landscape.

Kate Barton SS26, Photography by Jordan Niccola, New York Fashion Week, US
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Fashion

The Download: Fashion Month Spring/Summer 2026

From short films to treasure hunts – everything new and notable from the spring/summer 2026 fashion month in one easy download.

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Retail

Scenario-based Airport Beauty

Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual’s skin and the climate of their destination.

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Health, Wellness & Sport

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.

Google, US
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Culture & Media

The Wizard of Oz at The Sphere uses generative AI to re-imagine a classic

Launching in August 2025, The Wizard of Oz at the Sphere will transform the 1939 classic into an immersive spectacle using cutting-edge generative AI.

Glossier and Random Studio, Paris
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Retail

Glossier unveils immersive experience for Fleur fragrance launch in Paris

US beauty brand Glossier partnered with design studio Random to create an AI-driven brand experience for the launch of its Fleur fragrance at Galerie Joseph in Paris.