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Browsing Immersive

117 results

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Travel & Hospitality

Dark Tourism Market

Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn opportunities for reflection, education and remembrance.

Prince Mohammed Bin Salman Stadium by Populous, Saudi Arabia
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Luxury

Desert Dreams

In Saudi Arabia, desert landscapes are fast becoming catalysts for architectural re-invention. AI-powered digital twin technology, monumental gaming aesthetics and sustainable city concepts are reshaping placemaking in the Middle East.

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Colliding Technologies

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match understanding.

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Fashion

Six Storified Retail Environments

Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in emotive, local and cultural moments which deliver on long-term brand connection.

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Retail

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

Lynk & Co has redefined the traditional car dealership with its Lynk & Co Club Madrid, an open and versatile space designed for work, shopping, socialising, attending events and test-driving the brand’s 01 model.

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Culture & Media

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated games.

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Food & Drink

Walmart and Unity revolutionise in-game transactions for physical products

Walmart and Unity, the leading platform for real-time 3D content, have unveiled plans to empower Unity developers by integrating Walmart’s commerce APIs directly into games and apps.

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Fashion

MaxMara’s Fluffy Residence Experience opens in London

Italian fashion powerhouse MaxMara is bringing its whimsical haven The Fluffy Residence to London’s Covent Garden from 16 to 26 December 2023, showcasing the iconic Teddy Bear Coat’s enduring charm.

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Retail

Mobility brand Lynk & Co’s creative approach to automotive retail

Steering away from the conventional automobile showroom, Lynk & Co has unveiled a versatile 400-square-metre space in Barcelona intended as an experiential meeting point.