The Future Laboratory

121 results

Price Per Moment, IKEA and Ogilvy Social Lab, Belgium

Ikea Belgium puts a price on bedtime stories and jumps for joy in new campaign

Ikea Belgium has launched an outdoor campaign that reframes affordability by pricing the emotional moments its products enable rather than the products themselves.

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Retail

Ikea designs for a generation living life in transit

Ikea is launching Kompishäng, a new collection of 13 affordable, portable furniture pieces designed for young city dwellers navigating frequent moves between rentals, neighbourhoods and cities.

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Technology

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and control devices.

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Marketing & Branding

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever Life Goes platform.

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Retail

IKEA creates open-air library along the Seine in Paris

IKEA has unveiled the Billyothèque, a pop-up outdoor library transforming a stretch of Paris’s Seine riverbank into a space for slow, serendipitous encounters.

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Fashion

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst Rose Coffey unpacks algorithmic agency, the evolution of brand allyship and how everyday rituals are being reframed as moments of celebration.

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Fashion

Trust as the Ultimate Currency: World Retail Congress 2025

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of success at the World Retail Congress 2025.