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At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems shaped by control and efficiency.
London – Ideo has designed a shareable car concept that would help consumers to limit their impact on the environment.
Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provided on food and drink labels.
Global – Project Bloks is a hardware platform that enables developers to create tactile programming experiences for children.
The supermarket as we know it may die. But it doesn’t have to disappear completely.
Institutions, from universities to design studios, are re-inventing their futures strategy in order to reconnect with key audiences.
North America – Discount retailer Target has launched a Food + Future coLab incubator designed to help improve people's understanding of food and nutrition.
Moscow – Design studio Universal Everything has explored the crossover between kinetic architecture and typography for OFFF design festival.
SXSW Interactive is a show of ideas not products. This year was no different as panellists debated diversity in the technology world, the promise of design fiction and how we will feed 9bn people by 2050.
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