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A Together Group Company

Browsing Identities

120 results

Aer Lingus by Uncommon Creative Studio, Global
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Marketing & Branding

How Human-centric Advertising is Creating New Visual Codes

As human-made becomes the premium, brands are layering emotive stories with subtle, translucent brand codes, creating a new advertising language that puts lived experience at the forefront.

What do I wear by Zalando. Creative by Wieden+Kennedy Amsterdam, Global
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Global Drivers

Global Drivers 2027+: Diverging Demographics

Demographic reality is diverging from the systems built to manage it, according to The Future Laboratory’s analysts, as populations continue to age, boom, fragment and re-organise how they live and connect.

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Society

New Assemblies

As Western power structures increasingly disconnect from the public’s will and move towards unchallenged political and technological dominance, a counter-movement is emerging from the ground up, characterised by neo-communities and anti-surveillance networks – all working to restore collective agency outside of established systems.

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Marketing & Branding

Maternal Gaze

As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal identity into sharper cultural focus – reframing motherhood as visible, complex and creatively generative.

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Identities

Identity Investors

Investors are aligning capital with identity, values and culture, turning portfolios into extensions of their own personal ideologies.

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Fashion

Adidas redesigns access through single shoe service

Global sportswear brand Adidas is reframing product accessibility with the launch of its Single Shoe Service, available across 22 European countries.

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Culture & Media

Folk Redux

From conker clubs to progressive Morris troupes, Britain’s local lores are being revisited and remixed by grassroots community rituals who are reshaping modern British identity.

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Gen X

Redefining Mid-life

Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X women are the ultimate untapped consumer cohort.

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Health, Wellness & Sport

Grassroots Game Days

As women’s football (soccer) is flooded with media attention and greater funding, players and designers are driving a new visual language paying homage to its grassroots.