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Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their cities and sights. What does this mean for the sector at large?
The nation's tourism board is drawing on the proliferation of the metaverse as part of its latest campaign.
From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.
When the budget supermarket’s advert was banned for being too political, frustrated consumers took to social media, calling for regulators to lift the restriction.
With both the premium department store and frozen food retailer vowing to remove palm oil from their private-label ranges, the collaboration signals their shared commitment to sustainability.
Xbox caters for the physically impaired, Helmut Lang facilitates online dating, Iceland pledges to plastic-free packaging.
Oddsson is a new hospitality proposal in Reykjavik that takes the best of hotel service and combines it with the convivial atmosphere of a hostel.
Reykjavik – Oddsson is a new hostel concept that combines budget and luxury travel accommodation.
UK – Supermarket Iceland has joined the vlogger bandwagon by teaming up with parenting network Channel Mum.
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