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A Together Group Company

Browsing IBM Watson

15 results

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Marketing & Branding

Intelligent art

Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.

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Marketing & Branding

Preview: Affirmative Fractions

Brands are recognising the importance of making high-quality products and services available at a fair price.

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Retail

Retail Week Live 2017: Review

The Fourth Industrial Revolution, Chinese consumer mindsets and the most effective retail models were key topics at this year’s Retail Week Live.

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Technology

Driving machine

US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.

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Marketing & Branding

Road to happiness

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.

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Marketing & Branding

Info-encers

US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.

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Culture & Media

An eye for AI

US – As it continues to reveal its many capabilities, the artificially intelligent supercomputer IBM Watson has created its first trailer for a horror film.

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Marketing & Branding

AI advertising

Global – IBM is to introduce artificial intelligence-powered digital adverts.

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Marketing & Branding

Cannes Lions 2016: Artistic intelligence

Cannes – Saatchi & Saatchi has released a music video created solely using artificial intelligence (AI).