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Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.
Brands are recognising the importance of making high-quality products and services available at a fair price.
The Fourth Industrial Revolution, Chinese consumer mindsets and the most effective retail models were key topics at this year’s Retail Week Live.
US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.
New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.
US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.
US – As it continues to reveal its many capabilities, the artificially intelligent supercomputer IBM Watson has created its first trailer for a horror film.
Global – IBM is to introduce artificial intelligence-powered digital adverts.
Cannes – Saatchi & Saatchi has released a music video created solely using artificial intelligence (AI).