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Browsing IBM

46 results

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Retail

Stat: IBM reveals consumer dissatisfaction with retail experience

IBM’s 2024 report, Revolutionize Retail with AI Everywhere: Customers Won’t Wait, sheds light on the widening gap between consumers’ expectations and the current retail landscape.

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Technology

The Viewpoint: IBM Quantum

In July 2023, we asked IBM Quantum’s global technical ambassador lead Kate Marshall whether quantum computers can build a utopian future in which the technology will be a force for good, supercharging healthcare and data protection.

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Technology

IBM advances quantum computing with Condor and Heron chips

IBM is pushing the boundaries of quantum computing with the introduction of the world’s largest quantum chip to date.

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Fashion

Burberry uses blockchain to trace garments

The luxury house is collaborating with IBM on a new product tracing system that gives consumers insight into the lifecycle of their clothing.

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Climate Adaptation and Resource Scarcity

IBM drops its facial recognition technology

IBM has announced its decision to no longer offer facial recognition or analysis software.

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Food & Drink

Baby food ingredients traced by blockchain

Nestlé is exploring the use of blockchain technology to trace the origins of fruit and vegetables that go into its various baby food products.

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Marketing & Branding

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innovation and the need for a moral code fit for a digital era.

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Marketing & Branding

Intelligent art

Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.

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Retail

Silver lining

New York – Ermes Group is using IBM’s cloud-based pricing technology to optimise in-store sales.