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Browsing i3

2 results

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Marketing & Branding

Blast from the past: BMW i3 ad takes us back to when the internet was new

US – BMW has taken a playful look back at a time when the internet was new, showing us how big ideas can take a little getting used to.

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Luxury

Frankfurt Motorshow Preview

The Frankfurt motor show – or the IAA, as it is more formally known – only takes place every two years, but it is still one of the top six motor shows in the world. About 30 global launches have already been announced in the dozen or so halls, and all the leading global car brands will attend. The exceptions will be most Chinese marques and Saab,…