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Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.
As the 2022 FIFA World Cup approaches, automobile brand Hyundai is launching a sustainability campaign that reminds viewers and fans that the real Goal of The Century should be addressing the climate crisis.
The car company has unveiled a prototype scooter designed to tackle the last mile of a commute.
US – The integration marks a significant step in the company’s connectivity strategy.
Seoul – The Cooking Library is the latest in a series of Seoul spaces from Hyundai Card, following the opening of the finance brand’s Design Library, Travel Library and Music Library.
South Korea – Consumer electronics brand LG is planning to make India its export hub.
Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of public spaces.
The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of the technologies that are expanding into the mainstream.
Global – Hyundai has explored resource circulation and mobility in a captivating short film from production design studio Universal Everything.
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