The Future Laboratory

22 results

Supreme opens highly anticipated Shanghai store amid global expansion

Supreme, the iconic streetwear brand, is set to make its grand debut in China with the opening of its first stand-alone store in Shanghai on 23 March 2024, accompanied by a WeChat Mini Program.

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Fashion

The State of Streetwear

LS:N Global unpacks the state of streetwear and where the lucrative but crowded category is headed.

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Fashion

A content hub driving Balmain sneaker hype

Luxury brand Balmain is tapping into the interests of sneakerheads through a content-driven commerce platform.

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Fashion

Re-imagining hype: post-Covid menswear mindsets

The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with luxury and clout, amplifying a future of well-considered minimalism.

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Fashion

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their personality.