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Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.
Creative studio Thomas Traum takes digital image-making beyond single deliverables – a campaign, still image or video clip – and builds entire visual universes that exist across multiple platforms and types of media output.
London – In celebration of Hunter’s connection with music festivals, photographer and film-maker Elaine Constantine and digital artist Will Sweeney have created a vibrant campaign film to promote the brand’s spring/summer 2016 collection.
Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the innovative new players that are taking the s-commerce market by storm.
‘Real’ no longer trumps ‘virtual’. A new aesthetic celebrates all things digital and artificial, and is challenging notions of authenticity and genuineness.
Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them of meaning.
London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Edinburgh – Digital artist Thomas Traum has collaborated with Scottish footwear company Hunter to create a campaign video set in a digitised highland landscape.
From New York to London, Paris and Milan, brands are going above and beyond to create shareable narratives. Here, we chart the outstanding top 10 performances of the season.
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