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Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down corporate hegemony to post-ownership models, brands will need to act as educators and enablers, providing tools for a decentralised economy.
Global – A number of new studies suggest that consumers are not yet ready for virtual reality.
Global – Phone manufacturer HTC is demonstrating its commitment to developing the social potential of virtual reality (VR) with the launch of a new multi-million dollar programme.
This year’s show highlighted the rise of sleep as a vital contributor to wellness, new fitness tracker product innovations and the beginnings of merged reality.
Global – Google, HTC, Oculus, Samsung, Sony and Acer have collaborated to form the Global Virtual Reality Association.
Changing definitions of luxury and new emerging digital applications have forced manufacturers to re-assess what is important to consumers.
London – The first virtual reality game by the makers of Monument Valley offers a glimpse into the future of VR.
Third-stage globalisation and hyper-connectivity are changing the way consumers construct their identities. They are using a myriad of global influences and technology that enables them to seamlessly transcend time zones. For this consumer, privacy, time and open borders are becoming new signifiers of luxury.
Game-changing industry disruption from enhanced batteries, driverless cars and integrated eco-systems are prompting a variety of innovations across the mobile phone sector.