The Future Laboratory

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Retail

Starbucks continues Asia-Pacific push in Vietnam

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Fashion

Vietnam’s Luxury Consumers

Vietnam has luxury consumers, but not as many as you might think.

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Food & Drink

Vietnam Market

As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country that will be one of the five fastest-growing economies in the run-up to 2050, your brand can enter the area today, to appeal to these new affluent consumers tomorrow.