• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Hiking

12 results

View article
Marketing & Branding

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aimed at redefining the outdoors as a catalyst for clarity, resilience, creativity and connection.

View article
Fashion

Soft Sports

Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.

View article
Health, Wellness & Sport

Strava launches new initiatives to boost female participation in sports

Strava, a fitness app, is intensifying its efforts to promote female participation in sports through a series of new features.

View article
Fashion

Chinese Outdoor Fashion Market

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.

View article
Travel & Hospitality

The Destinations Living our Slow Tourism Future

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to protecting their landscapes.

View article
Health, Wellness & Sport

Stat: Young Britons turn to hiking for mindful exercise

With the pandemic changing our relationship with the outdoors, more British consumers are hiking and rambling than ever before, according to research by Mintel.

View article
Design

Mountain retreat: Norwegian hut blends in with the landscape

Norway – A new hiker’s hut in Norway combines contemporary architecture, local heritage and environmental design.The Rabothytta by Kebony, Norway © Hemnes Turistforening

View article
Fashion

H&M dips into the archive for new men's line

H&M introduces premium outdoor range

View article
Health, Wellness & Sport

Happy camping: Adult retreat offers digital detox

California – The Digital Detox retreat is giving adults a chance to unplug from the digital world and reconnect with their childhood at Camp Grounded this summer.