The Future Laboratory

8 results

Reebok uses British icons to revive heritage product

Reebok is relaunching its Workout Plus silhouette through The Give Back, a three-part film series celebrating the communities and subcultures that turned the shoe into a cultural icon.

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Marketing & Branding

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture over five decades.

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Retail

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.

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Retail

City Gym: Manhattan pop-up embraces old-school athletics

New York – Todd Snyder’s collaboration with heritage athletic brand Champion has been given a temporary home, a pop-up in Nolita that combines the sweat and steel of a men’s locker room with the style of Snyder’s design.

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Food & Drink

Crystal candy: Sweet treats inspired by glass

Vienna – What do crystal and candy have in common? According to design duo, Bertille & Mathieu (Bertille Laguet and Mathieu Rohrer), a lot. Working with 200-year-old crystal company, Lobmeyr, the duo created an Experimental Sweet Factory of crystal-inspired sweets.