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Browsing Heritage

261 results

Photography by Sheri Bush, UK
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Culture & Media

Foresight Friday: Ella Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella Murray shares her favourite brand activations from Notting Hill Carnival.

Stat Thumbnail
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Travel & Hospitality

Stat: Cultural experiences are driving Indian travel

Travellers are increasingly building holidays around personal interests, rituals and relationships rather than simply seeking escape, according to Skyscanner’s The India Culture Travel Index, 2026.

Hastings Castle. Identity by Clare and Charlie Noon, UK
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Marketing & Branding

The Typefaces Reviving Heritage Branding

Folk culture, fantasy and a renewed appetite for ancient history are converging into a typographic design language that treats heritage and craftsmanship as a living visual currency rather than a historical reference.

Iconic ‘If Carlsberg did...’ slogan revived for summer campaign
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Marketing & Branding

Carlsberg revives iconic slogan to connect with summer rituals

Carlsberg is bringing back its famous ‘If Carlsberg did…’ tagline after a 10-year hiatus, launching a summer campaign designed to connect the brand with consumers through humour, nostalgia and real-world experiences.

39BC photography by Robinson Barbosa, UK
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Beauty

The Return of Ritualistic Beauty

Beauty brands are reviving ancestral rituals and redesigning them for modern life, creating journeys of care infused with heritage, identity and emotional fulfilment.

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Marketing & Branding

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.

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Culture & Media

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription spanning print, digital content, newsletters and access to live events.

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Marketing & Branding

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.

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Beauty

Köppen rebrands mouth care as a luxury wellness ritual

Ayurveda-inspired oral care brand Köppen is expanding its whole mouth care system as premium wellness brands continue to elevate everyday essentials into lifestyle categories.