The Future Laboratory

7 results

Heinz redesigns packaging for mess-free eating on the move

The Heinz Dipper is a carton for fries with a built-in ketchup compartment, designed to reduce spills and make condiments easier to use outside of sit-down settings.

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Marketing & Branding

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-makers.

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Marketing & Branding

Heinz simulates Martian conditions to grow tomatoes

The food company is innovating to establish methods of successfully growing tomatoes in Martian conditions.

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Food & Drink

A Krafty plan

US – Kraft Heinz has gone public with an ingredient change for its macaroni and cheese recipe, which it has been secretly trialling since December 2015.

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Food & Drink

Revivalist Food Brands

Just as smaller, nimbler food retailers are responding to Revivalism, so, too, are major brands. Many are revisiting and resurrecting loved, but long-forgotten, packaging, products and flavours in a bid to tap into this desire for a trusted past.

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Culture & Media

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in their beliefs. But they are increasingly keen on being collaborative and fair in their day-to-day work practices and social activities.

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Food & Drink

Pharmafoods

On both sides of the Atlantic, health and wellbeing have become a major media focus. Consumers are being bombarded with conflicting messages, from scare stories to lifestyle advice. Media coverage of new research and online information, for instance, has greatly heightened public understanding of how diet can make the body more susceptible to, or…

Browsing Heinz

Heinz redesigns packaging for mess-free eating on the move

Heinz and Kappa honour Italy’s game day sandwich-makers