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Browsing Heineken

38 results

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Food & Drink

Stat: Alcohol-free choices foster social inclusion

New research from Heineken USA reveals a disconnect between people’s desire to drink responsibly and how they plan nights out.

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Marketing & Branding

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs.

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Health, Wellness & Sport

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fastest ways to spark human connection.

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Technology

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping resources, gamified marketing, decentralised spaces and a renewed sense of trust – between brands as curators and audiences as active participants in the brand universe.

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Food & Drink

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barriers to socialising.

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Culture & Media

Stat: F1 fans are increasingly embracing zero-alcohol choices

A new study commissioned by Heineken reveals a cultural shift among Formula 1 fans, with growing demand for moderation and zero-alcohol options.

Heineken, Amsterdam
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Food & Drink

Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

Heineken 0.0 has been named an official partner of F1 The Movie, a collaboration with Apple Original Films and Warner Bros.

Heineken Studio, Amsterdam
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Food & Drink

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.

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Marketing & Branding

Heineken celebrates connection over pints for International Beer Day

For International Beer Day on 2 August, Heineken encouraged people to reconnect by showcasing the forgotten beers left behind in moments of genuine connection.