The Future Laboratory

6 results

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tell one thing from the other, or set one within particular parameters or boundaries. The borders between lifestyle industries, between forms of art and entertainment, and between the senses are…

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Marketing & Branding

Transmedia Music Videos

Here’s some news – MTV is no longer a useful measure of the youth zeitgeist. Musicians now use the internet to connect with fans, using technology to find novel ways to engage audiences who have shorter attention spans than ever before.

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Culture & Media

All night long: Pop video makes everyone Happy

Los Angeles – Pharrell Williams’s latest single, Happy, is a typical four-minute pop song. The online music video for the song, however, features 24 hours of content to keep consumers engaged and listening for longer than the four minutes.