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Aura is a new haircare line by eSalon, offering personalised and adaptable products to empower people to continually experiment with their hair.
Spectrum is a hair colouration system that allows users to change their hair colour simply by combing it.
When it comes to the burgeoning male beauty market, more young men are using hair colour to express their individuality, according to a new report by Mintel.
Foresight editor Daniela Walker looks at the brands launching at-home kits with salon-quality dyes and precision application tools.
Hair colour a grey area for over half of men
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